“Truth-telling is difficult because the varieties of untruth are so many and so well disguised. Lies are hard to identify when they come in the form of apparently innocuous imprecision, socially acceptable slippage, hyperbole masquerading as enthusiasm, or well-placed propaganda. These forms of falsehood are so common, and even so normal, in media-saturated, corporately controlled culture that truth often looks pale, understated, alarmist, rude, or indecisive by comparison.” Marilyn Chandler McEntyre, Caring for Words in a Culture of Lies. (Wm. B. Eerdmans, 2009) p. 42.